Our Blog
Insights, case studies, and practical advice for Indian SMBs looking to grow through digital marketing.
Strategy
- 15 Jan 2025
- 8 min read
Why Most Indian SMBs Fail at Digital Marketing (And How to Avoid It)
After working with 50+ Indian small businesses, we’ve identified the 5 most common mistakes that kill digital marketing ROI. Here’s our framework for avoiding them and building sustainable growth systems.
VK
Vinod Kumar Jodu
Founder, VV Digital Hub
Growth Framework
Digital Strategy
SMB Marketing
Digital marketing for Indian SMBs is broken. Despite spending lakhs on Facebook ads, Google campaigns, and SEO agencies, most small businesses see little to no return on their investment.
After analyzing data from our first 50 clients, we’ve identified the core issues and developed a framework to fix them.
The 5 Fatal Mistakes
1. Chasing Vanity Metrics
Business
- 12 Feb 2025
- 6 min read
The Real Cost of DIY Digital Marketing for SMBs
Think managing digital marketing in-house saves money? Our analysis of 30 SMBs shows the hidden costs that make DIY more expensive than working with specialists.
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Vani Jodu
Senior Marketing Analyst
SMB Operations
Resource Planning
Cost Analysis
“We’ll just handle digital marketing internally to save money.”
We hear this from SMB owners weekly. On the surface, it makes sense. Why pay an agency when you can do it yourself?
But after analyzing the true costs for 30+ businesses, we’ve found that DIY digital marketing is often more expensive than working with specialists.
The Hidden Costs of DIY
Case Study
- 19 Feb 2025
- 10 min read
14-Day Pilot Results: What We've Learned from 50+ Tests
Data-driven insights from our pilot program and what successful tests have in common. Plus real performance metrics from our first 50 pilots.
VK
Vinod Kumar Jodu
Founder, VV Digital Hub
Performance Marketing
Pilot Results
Data Analysis
Six months ago, we launched our 14-day pilot program. Today, we’ve completed 52 pilots across different industries and budgets.
Here’s what we’ve learned about what works, what doesn’t, and what successful pilots have in common.
The Numbers
25 Pilots Completed
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